I was recently asked by a client if directory submission service really help with search engine optimization. I thought about the answer for awhile before finally answering, "Sometimes". A few years ago, my answer would have been definitely yes, however, with Google constantly changing the rules, tweaking their search index algorithm, some things have changed. It used to be that any backlinks were good backlinks, and the more you had the better. But now the quality of your backlinks are becoming more and more important. Now, it's not good enough to just submit to every directory you come across. You have to be careful in selecting only quality directories in order to keep from being penalized by being associated with low quality directories, or 'link farms'.


A hotbed of search experts in Search Engine Optimization, India has several companies offering the very best services to increase traffic to websites. These companies are paid to research which directories provide quality backlinks, and have tight enough restrictions that not just anyone can get into them.