Contrary to the 'bigger is better' philosophy generated by Wal Marts and Super K Marts in the 1990's, when it comes to advertising your websites online, the more niche the site is, the better. Gone are the days where any back links were good back links, and you always submitted your site to any of the huge conglomerate link directories you came across. With link relevancy becoming more and more important, we're starting to see big niche web directories becoming more popular. for example, this website uses the nice philosophy in a custom Lawyer Search, featuring only websites for layers in it.


Links in this directory carry more weight because all of the links pertain the the same niche, so link relevancy is strong. As Google and other search engines tweek their algorithms to provide more relevant results, we expect the importance placed on link relevancy to become widespread.

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