Looking over this site with content regarding Florida bass fishing tips, I have some mixed reviews. On one hand, it has a very clean template, with a nice navigational menu, supurb niche content, search engine friendly URLs, and a reasonable attempt at keyphrase enriched internal anchor text link structure. It also never hurts to be WC3 XHTML compliant. However, I do see a few glaring weaknesses. First, I can't help but notice the lack of use of the alt or title tags in links or images. IMO, this is a huge oversight, as alt and title tags are generally regarded as being one of the top 10 search engine optimization techniques. I'm also not blown away by the placement of the 'what's hot' section in the sidebar. Proximity of keywords being as important as they are, this section should be reserver for the most important internal key phrases. Another thing that jumps out at me is the seemless integration with the Google Ads, and in fact, the page stucture seems to disintegrate as iscroll down that page. Luckily, FloridaBassFishing.us still has outstanding niche content, and probably still does well with the SERPS emphasized on the homepage.