It's not exactly the cash boom the web had in the early 80's, but web startups are becoming more confident in their ability to be profitable. So much so that they are using personal loans to fund their IT and Web projects. As small business ecommerce and IT services becomes more compeditive, so too does the cost of presenting a front end presense on the cutting edge. Template and logo design, web application and financial software integration, and monthly hosting are just some of the startup fees a new web business might incur, and loans are becoming an increasingly popular way of coming up with this capital.