Continuing our discussion on SEO (otherwise known as Search Engine Optimization), key phrase targeted traffic is really what we're after. When a browser goes to google and types in the phrase, for example, "Web Dev Source", then you'd like your site to be as high in the search results as possible. Text link advertising is one way to help you with your results of targeted key phrases. When inbound links from reputable websites use your targeted key phrase in the anchor text of the link, this will help your website become better associated with that key phrase on the search engine, and will often lead to better results in the index.